The Dirty Secrets of Multi-Surface Cleaners 13 Jun 2025 This week, we’re looking at a product that promises everything… and often delivers nothing. Multi surface cleaners. The Swiss Army knives of cleaning products. But here’s the thing: if you wouldn’t us... Read more
The Illusion of Clean 6 Jun 2025 This week we’re talking about “hygiene theatre” - the illusion of cleanliness that tricks the eye, but not the germs. Because just like a shiny car can still have engine problems, a sparkling surface ... Read more
What Businesses Get Wrong About Hygiene, and How to Fix It 30 May 2025 This week, we’re diving into three industries that depend on high standards of hygiene, but often fall short in surprising (and very fixable) ways. Whether you run a kitchen, a gym floor or a care hom... Read more
What Hygiene Teaches Us About Business 26 May 2025 This week, we’re going to look at the humble cleaning cupboard, and what it can teach us about leadership, systems, and running a high-performance business. Because sometimes, the smartest business st... Read more
The Supply Chain is SEXY! 30 Apr 2025 Welcome to Issue #2 of Blue Shield Weekly, where we look at the big ideas behind the everyday. If you’re in the business of products, from blue roll to bulldozers, then you’re in the business of logis... Read more
The Psychology of Clean 24 Apr 2025 Welcome to Issue #1 of Blue Shield Weekly, where we explore the unseen forces behind products, perception, and performance. Let’s kick off with something we all know but rarely question: Why does “cle... Read more
Customer Service in B2B Supply 9 Apr 2025 In the world of B2B supply, product quality and pricing often dominate the conversation. But there’s a silent killer of deals, loyalty, and business growth that doesn’t always make the spreadsheet: 👇 ... Read more
Paper in Different Industries 2 Apr 2025 When you think of paper, you might picture office documents or your morning newspaper, but in reality, paper is an unsung hero across multiple industries. From ensuring hygiene in hospitals to keeping... Read more
Price Fluctuations & Supply Chain Issues 26 Mar 2025 If you've ever wondered why the price of paper products seems to change more often than the British weather, you're not alone! One month, your blue roll order is spot on, the next, prices have jumped ... Read more
Sustainability in the Paper Industry 19 Mar 2025 The paper industry has long been at the heart of sustainability debates, with businesses and consumers alike striving to make greener choices. One of the most widely accepted solutions is recycled pap... Read more
The Science Behind Blue Roll 12 Mar 2025 Not all blue roll is created equal. While it might look the same at a glance, the real difference lies in the details—GSM, ply count, and absorbency. So, how do you know if you're getting the best qua... Read more
How COVID Changed the Way We Use Paper Products 5 Mar 2025 When COVID-19 hit, businesses scrambled to improve hygiene, introducing paper towels, blue roll, and disposable wipes as essential tools for cleanliness. But what started as a pandemic precaution has ... Read more
